In order to start an online business,
you need to register a domain name for your website, which will allow your customers to engage with you online in a more convenient and easier way.
Before registering for domain names, you must choose a suitable Top-Level Domain (TLD) for your business.
A TLD refers to the last part of the domain name such as “.com”, “.net”, “.org”, “.biz” and so on.
There are basically two types of Top-Level Domains which are generic Top-Level Domains (gTLDs) and country code Top-Level Domains (ccTLDs).
The country code Top-Level Domains refer to two letter TLDs which are assigned to countries based mostly on their country codes.
For example, “.mm” is for Myanamr ,“.my” is for Malaysia, “.sg” is for Singapore, “.vn” is for Vietnam and “.in” is for India, etc.
A ccTLD is aimed for a particular country or region and has geographic and country designation.
The main thing you should be concern about is on the SEO side. The gTLDs tell search engines that your website is neutral, where-as ccTLDs tell search engines that your website is for a specific location.
This will naturally affect the results shown to a user whenever he uses a search engine. His will naturally affect the results shown to a user whenever he uses a search engine.
You can test this our yourself by searching for “pizza” on Google.
You will see that most of the websites ranked on top of the results are using your country’s particular ccTLD.
Google always tries to provide the most relevant results and websites near the user and ccTLDs have an advantage. The ccTLDs are suitable for a company to establish its website for a single country. Residents in a country will usually trust a domain with their own country’s ccTLD more than other country’s ccTLD.
If you plan to target only a particular country or location, register for a Country Code Top-Level Domain (ccTLD), as it is more suitable for your business.
If you plan to expand your business internationally without aiming any country or location, register for a generic Top-Level Domain (gTLD).
You can also register for several versions for different countries.
Country-code top-level domain names are the most powerful way to rank a domain or rank a page in a certain country.
For example, if you have two pages that are the same and one is on a “.com” while the other one is a “.mm”, the one that’s on a “.mm”. domain is generally more inclined to rank better in the Myanmar version of Google.
Google assumes that all of the content on a Country Code Top Level Domain is designed for that country—so naturally, it will rank the website in that country.